WHAT IS DIGITAL MARKETING?
Digital marketing is the promotion of your product as well as service via online or digital channels such as social media platforms. While the Internet has been the most popular and most closely channel. It is associated with digital marketing. While other include mobile apps, mobile instant messaging, electronic billboards, digital television, radio channels, and wireless text messaging.
Unlike traditional marketing, digital marketing also involves an organization which uses online channels and experimentation of different methods. It analyzes and understands what digital marketing campaigns are working effectively, what needs improvement, and what needs to change.
Nowadays, life can revolve around digital marketing channels.
Digital marketing is only about searching different ways to present the right content and the right ad to the consumer at the right time. People are switching from cable to on-demand shows. Furthermore, It brought to them by digital companies like Netflix.
Importance of digital marketing
Streaming music has slowly begun to replace the radio. Paying for services there will no longer be advertisements interrupting us. Moreover, to see reviews as well as pictures of a local business, Google Local and Yelp has already replaced Yellow Pages. As a business, you must capture the consumer’s attention to online platforms. As we have so many digital marketing tools as well as channels also, and interaction points, digital marketing can become overwhelming. There are three types of media that marketers use online: paid, owned, and earned.
- Search Engine Optimization (SEO)
- Content Marketing (Blogging & Article Writing)
- Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
- Email Marketing
- Social Media Marketing
- Pay-Per-Click (PPC) Marketing
- Video Production
- Website Design A/B Testing
- Landing Page Strategy
- Call-To-Action Strategy
- Link Building/Earning
- Infographic Design
- Marketing Automation
- Lead Nurture Strategy
- Public Relations (PR)
Paid media is everything that you have invested in such as Facebook paid ads. It display marketing, and Google Adwords. Owned media are channels has a list of customers that you send e-mails to and a blog with an active readership. Earned media would surround your efforts, your social media accounts, mentions on other blogs, and any articles written by you.
All of these channels will overlap each other. It is similar to how a user will interact with all three of your channels simultaneously. Together, these all serve as the foundations for digital marketing. Digital marketing is the approach of putting your business in front of a global audience.
If you want to learn each and everything about digital marketing you can join Digital marketing Institute in Delhi. Here you will learn everything about marketing, but if you only want to learn about SEO, then you should go for SEO institutes in Delhi.
SEARCH ENGINE OPTIMIZATION
SEO company when you search them on Google, Have you ever wondered how websites in the top positions got there?… That’s only because of the excellent search engine optimization or SEO. Do you know how the algorithms work behind search engine optimization is a closely guarded secret? Most of the people tend to think that there’s some magic behind SEO.
If you want to understand optimization better, you first need to get a general idea of how search engines work. Search engines like Google have a software program which crawls the web by following links. The crawler will arrive at a page, read the code, and stores all the information. Further, The stored data is index. Once Google indexes you, you will be well on your way to ranking. When you enter a search term, Google will rank pages from best to worst. The best pages will often deliver the best content.