Beyonce, Megan Moroney, Shania Twain and more turn to this brand for sparkle and shine

NASHVILLE — If your favorite country music stars want a little extra sparkle on stage or on the streets of Nashville, they head to Daniel Diamond.

The brand was created by Daniel Musto and Lani Lupton in 2019 and it has become a go-to for country music’s finest, and their fans too.

“Country singers love Daniel Diamond because we love to turn the volume up on what they’re doing and I think they know that we’re connected to their fans,” Musto told On The Red Carpet at CMA Fest. “The fact that we make things that really tows the line between fan and the superstar, makes it so it’s one big community and that honestly is our favorite part.”

Daniel Diamond’s collection includes jackets, tops, hats, accessories, boots, and even rhinestone guitars and have been worn by Megan Moroney, Shania Twain, Gwen Stefani and Beyonce, just to name a few.

“We say if you stand still long enough, we will rhinestone you,” Diamond said with a laugh.

Tanner Addell was hoping for just that when we saw her at CMA Fest. She walked into their pop-up at Fan Fair X and picked a little something out for herself.

“As you can see they’re AMAZING and I love rhinestones. But truly from the bottom of my heart, Daniel is one of the first people I met in town so to see his brand be so successful is one of my dreams for him,” Addell said.

“We like to really unbutton country music and make you feel relaxed in your clothes,” Musto said.

While Daniel Diamond doesn’t do CMA Awards red carpet looks, Musto hinted that if you head to one of the after parties, you’ll likely see one of his pieces on someone famous.

“The 59th Annual CMA Awards” ceremony airs November 19 at 8pm EST/7pm CST on ABC and streams the next day on Hulu and Hulu on Disney+.

And don’t miss our live streaming preshow, “On The Red Carpet at the CMA Awards” beginning at 5 p.m. ET/2 p.m. PT before the ceremony featuring live interviews with the nominees, performers and presenters, red carpet fashion analysis and more! You can stream it all live at OnTheRedCarpet.com, CMAAwards.com, YouTube.com/OnTheRedCarpet and Hulu.