SAN FRANCISCO — The NFL is moving its Pro Bowl festivities to Super Bowl week beginning this February, the latest adjustment for the all-star event that became a flag football game a few years ago.
Commissioner Roger Goodell announced the change Wednesday at the league’s annual fall owners meeting.
“We’ve spent a lot of time evolving our Pro Bowl, talking about how to make our Pro Bowl more attractive, both for our players participating but also our fans,” Goodell said. “We spent a great deal of time talking about the objectives, and the objectives really are to celebrate and honor our incredible players, and second is to use our game as a global platform.”
The plan is to hold the Pro Bowl Games on Tuesday night, Feb. 3, at the Moscone Center in San Francisco, the venue that is hosting the Super Bowl experience fan fest. The largest ballroom holds 4,000 people, making it a more intimate event than in previous years, with a focus on television.
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It remains a flag football game between the AFC and NFC, though executive VP of international events Peter O’Reilly did acknowledge the format could become more internationally focused in the leadup to the 2028 Summer Olympics in Los Angeles.
“Flag has become a global game,” Goodell said. “Our players have embraced playing that in the all-star format, and we think it’s really important to continue that initiative.”
NFL owners unanimously approved players participating in the ’28 Games, though work is still being done to finalize the agreement with the union.
The 49ers are hosting the Super Bowl on Sunday, Feb. 8, in Santa Clara, California.
There will be two new coaches, replacing Peyton and Eli Manning, though O’Reilly said the brothers would remain involved in the event in some capacity. The league is not committing to Tuesday night beyond 2026, according to O’Reilly, who said it’s a process of continuing to learn about what’s best for the Pro Bowl.
Historically, the Pro Bowl has been held at a separate location the week before the Super Bowl.
“We’re thrilled to welcome the Pro Bowl to San Francisco as part of Super Bowl week, adding another world-class event to an already historic moment for the Bay Area,” the Bay Area Host Committee said in a statement. “This builds on the incredible momentum our region has established as a premier global destination for the biggest and best sporting events, and once again shows how the Bay Area is a hub for innovation-playing host to the first-ever instance of the NFL holding the Pro Bowl and Super Bowl in the same market in the same week.”
ABC7 News contributed to this story.
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